Branding guidelines are a set of rules for your brand. Developing brand guidelines for your business will help with consistency. Let’s say you hire a social media manager to run your Instagram and Facebook page, your social media manager will need an idea of who your business is and what your business does. Brand guidelines will consist of your brand heart, better known as your values, mission, and vision. Your branding guidelines will also include sections such as the overall designs of your graphics, fonts, messaging, the brands logo, etc.

Your brand guidelines will be one of the most beneficial aspects of your brands marketing. Keep your guidelines close and update them as needed. When I’ve created brand guidelines in the past, I promise, I’ve gone through and made changes. So, don’t feel bad if you keep going back and deleting words or changing fonts. It’s pretty normal. Follow our downloadable to create your businesses brand guidelines and contact us if you have questions!

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