Updating your social media is important to maintaining an online presence within your community.

Posting on your Facebook page or to your Instagram feed can lead to new customers. Social media is a great no-cost tool for advertising and marketing. Utilize all the free resources available to you! Advertising will benefit your company.

But, what do I post? If you’re clueless when it comes to posting, do some research! We’ve combined some of our research for you below. Read through these 10 social media post ideas and give them a try. Let us know how they worked for you.

1. Employee spotlight

Spotlight an employee. Showcase your staff and recognize them for their accomplishments or run a mini campaign highlighting each employee. Your staff will feel special and your social media will be soaring with likes.

2. Testimonials

Nothing beats a raving review. Share some of your tops reviews on your social media. Fancy them up by utilizing a free graphic design tool, like Canva. Reviews not only say something about your company but they recognize the meaning behind the work you do. So share those reviews! Twice a month, once a week, or whenever they come in.

3. Show off your community

Does your community put on local events? Share them. design a cute graphic or just post the link with a few words. You could even go out into your local area and take pictures of yourself visiting local shops and restaurants and then tag the business in the post. These posts help your business and the business your showcasing.

4. Interactive posts

Run a poll, quiz, ask a question, tell a riddle or a joke. Followers love interacting with businesses if their posts are engaging.

5. Do a giveaway or run a contest

Who doesn’t love free stuff? Support your community by giving away a gift card to a local shop/restaurant or giveaway an Amazon gift card. Give it a go and watch your Facebook analytics go crazy!

6. Promote your business

Share info about your business. Remember, advertising is all about the message. Share why you do what you do! Be clear and creative with it. Plus, you can do all sorts of things with a promo post. You could post a video about your business, highlight your products or services, share a link to a page on your site, and so much more.

7. Tips & tricks

Everyone loves tips and tricks, they’re useful and fun. Post how-to prepare your backyard for winter, 5 cleaning tips, or the best places to grab a pizza. Experiment a little and research different ideas.

8. Quotes

Share some inspiration. We all need a little pick-me-up. Especially on those miserable Mondays. Utilize the hashtag #motivationmonday. Quotes are easy to find too. Search Quotes on Pinterest or google them. There’s a bank full of inspiration on the web.

9. Home or life inspiration

Try sharing a dream house, a before and after, beautiful scenery, or an article about someone who inspired you. Don’t be afraid to experiment a little bit.

10. Videos

Videos are pretty popular right now and it’s fun to see how many views your videos receive. Did you know you can create videos in Canva? Make a little education video, share an idea, or create a Promo video. Give live videos a try too. The possibilities are endless.

Social media is a great no-cost tool for marketing and advertising your business. Like this blog post if you want more social media tips and advice!

Website Subscribe to our email